Built In Niche

As an Internet Entrepreneur I am constantly looking for a Niche.  That is a very specific area of expertise, of a sales market, or of a service.  Professionals make me jealous.  They already have a built in niche.  They are already an expert in a narrow field, and in a field that most people don’t have the time to learn, or the time to figure out one little specific detail to get a task done and then forget it the next day.  Maybe I should give an example.

A good painter is hard to come by.  With the advent of home renovation and the flat line of the real estate market people are instead doing a lot of home renovation, and home improvement jobs.  I my self have painted (inside and out) many houses in my time.  In painting these houses I found out a few things.  It is boring, it takes a lot of time, the detail work is really difficult to get right, and I have no idea how to pick out complementary colors.  I really am not exaggerating.  I don’t have the patients for painting.  I do a great job in a square room, but give me some detail work, or some trim to paint.  I am not so good.

Lets say that a good painter comes along with a little Internet savvy.  If they set up a blog about painting your house, about lets say specifically painting your living room.  How to set it up, tools needed, colors to choose, drop cloth placement, and all the little details about how to do this.  At the bottom he or she gives a little plug about how he is a professional painter, and gives some details on how to hire him to paint.

Targeting himself in a very specific way will give credibility to him self, will begin to get a customer base of people who are renovators, or do it yourselfers, or whatever.  They get a few tips, and begin to realize that they have a big project coming up and they really don’t have any idea what is going on, or how to do it.  So they come to you and hire you to get their big job done.  Of course they are amazed that it only takes you a couple of hours where it would take them all day, or maybe even two.

The niches are endless, and those who are already doing it are losing out not creating a website that has great information on there to make themselves look even more like a total expert.